Consider for example, the pointed arch. It was well known to the Romanesque builders but was not used by them. Not only that, after centuries of Gothic architecture with the pointed arch, the renaissance builders went back to the semicircular arch again.
There is more to the matter than the explanation regarding climate, resources and the development of technology at that time would provide. These factors do exist in giving the final shape to architecture, but the actual design is a matter of conscious choice.
Take the matter of technology first. The Romans had perfected the barrel vault, but it was a bulky affair, and in a span of a thousand years somebody was bound to come up with the idea of ribs & panels, which was a great technological innovation. But it does speak a lot of the intellectual capacity of the one who thought about it - this is not something that the Church could order. The nature of innovation also suggests that it was a freemason who would put his efforts and simplify the construction - the architectural character of the building does not change, whether you have a cross-barrel vault or a rib & panel construction.
The second aspect of the matter is the development of geometry. All the construction in Middle Ages was (using the current nomenclature) prefabricated. Each & every stone to be used in construction had to be dressed on the ground and then placed in position. This meant you must be able to do complete shop drawings, using the knowledge of geometry that you had, and then only you would be able to do the job right. No wonder the freemasons were considered exalted professionals - with knowledge of both geometry & construction.
The complexity of the Romanesque construction, even with the simple semi-circular arch is astonishing. In the groin vaults, the diagonal with a larger span would make the diagonal arch higher than the arches on the sides. This problem was solved by various guilds in their own ways and provided a regional distinction. This would mean that after a certain detail was improvised & mastered - the entire region would follow the practice.
The cardinal directions for the church - (west frontage with the altar on the east end) are features carried across style. This was in keeping with the historical traditions which had a fascination for sun and its movement across the sky. The sun rises in the east and sets in the west, but every day there is a slight change in the trajectory of sun across the sky. So, when a new church was planned, the west orientation was based on sunset direction for a specific day - the birthday of the Saint to whom the church was dedicated was the obvious choice.
Converting the plan to a Latin cross was not a functional issue - it was more a symbolic gesture. The basic plan of the church as a place of assembly had no use for the transepts, and they were converted into additional chapels later. That in fact would explain why there are many examples of later period where the transepts were deleted to have one single large nave as a place of assembly.
All this, however, can explain the detailing of the churches, but not how a new style emerges, when there is no change in the function of the building. A new style is based on a new concept for the place, and a fresh approach to design. This is not a collective decision, nor an issue of solving a problem by using a different method of construction, but a creative idea leading to changes in the form.

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